In the first chapter of what is configured as an episodic saga, Burning Mermaid strikes again, Alice appears as the protagonist in the music video of the song of the same name, presented at the spaces of the Fondazione Bevilacqua La Masa (VE), playing the role of a mermaid who loses her powers and suffers rejection for the first time. The event, immortalized by the presence of paparazzi, is a trauma that she cannot process and of which she suffers the bitter consequences. An extra and friend-siren in the video, Paloma's ambiguous presence contributes to the development of the plot and, as an alter ego, imbued with ambition and hope, she performs a playback performance during the opening of the exhibition. The staging, supported by a timely yet unexpected marketing campaign, opens up a reflection on making as a self-celebrating and self-referential practice.
In Livorno's Mercato Centrale, the script reconfigures itself by adapting to the commercial and popular environment in which it comes to life. The charming Heartbreaker poses for the occasion in a poster advertising herself: her silhouette emerges disruptively and like an unexpected mirage, standing out against the background of an unreal-looking metaphysical landscape. Evoking expedients typical of post-internet language, a list of tasks emerges from the image that must be completed to earn the title of mermaid and become a successful " heartbreaker." The last of the three challenges is faced by the enterprising would-be mermaid Paloma, who defies her fate in an unexpected performance. The heroine attempts to exhume fish among the stalls by staging a ritual and singing a melody, interacting with the unsuspecting customers and merchants present.
In the first chapter of what is configured as an episodic saga, Burning Mermaid strikes again, Alice appears as the protagonist in the music video of the song of the same name, presented at the spaces of the Fondazione Bevilacqua La Masa (VE), playing the role of a mermaid who loses her powers and suffers rejection for the first time. The event, immortalized by the presence of paparazzi, is a trauma that she cannot process and of which she suffers the bitter consequences. An extra and friend-siren in the video, Paloma's ambiguous presence contributes to the development of the plot and, as an alter ego, imbued with ambition and hope, she performs a playback performance during the opening of the exhibition. The staging, supported by a timely yet unexpected marketing campaign, opens up a reflection on making as a self-celebrating and self-referential practice.
In Livorno's Mercato Centrale, the script reconfigures itself by adapting to the commercial and popular environment in which it comes to life. The charming Heartbreaker poses for the occasion in a poster advertising herself: her silhouette emerges disruptively and like an unexpected mirage, standing out against the background of an unreal-looking metaphysical landscape. Evoking expedients typical of post-internet language, a list of tasks emerges from the image that must be completed to earn the title of mermaid and become a successful " heartbreaker." The last of the three challenges is faced by the enterprising would-be mermaid Paloma, who defies her fate in an unexpected performance. The heroine attempts to exhume fish among the stalls by staging a ritual and singing a melody, interacting with the unsuspecting customers and merchants present.
